Expo 2020 Dubai Kazakhstan Copyright NUSSLI Group
Expo 2020 Dubai Kazakhstan Copyright NUSSLI Group
Expo 2020 Dubai Kazakhstan Copyright NUSSLI Group

Kazakhstan Pavilion, Expo 2020

"The Gateway to tomorrow" is the name of the pavilion with which the Central Asian state of Kazakhstan will present itself at Expo 2020 in Dubai as a traditional country with modern ideas. NUSSLI will carry out the construction for the presentation.

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A huge sun shines from the facade of the Kazakhstan pavilion at Expo 2020 in Dubai. It expresses the pride and confidence of the country with its many traditions and is the most important symbol of Kazakh cultural heritage. The inspiration for the facade architecture came from the typical Ayir Kalpak headdress and the old architecture of Kazakh cities. The architecture of the three-story pavilion alludes to the light latticework of a yurt – the mobile home of the nomads. NUSSLI is responsible for the construction of the Kazakhstan pavilion and following the scenography by Insglück, NUSSLI will also implement the exhibition.

Visitors follow their own interests

As soon as you enter the pavilion, you get a sense of the diversity and hospitality of Kazakhstan. Supported by augmented and virtual reality, the guests in the pavilion dive into the past, present and future of Kazakhstan. The stories in the exhibition draw a continuous red thread through the themes and, combined with exciting interactions, animate the visitors to constantly move like a determined river.

A meaningful experience: Kazakhstan's past, present and future

The experience in the pavilion appeals to all the senses and leaves a lasting impression. For example, a mobile piece in the form of projected visual effects, light and audio deals with the legacy of the nomads and the connection to other ethnic groups right at the start. In the "Land of Treasures", interactive, multi-sensory installations present the culture and natural wealth of Kazakhstan. Furthermore, landscapes shaped by light and mirrors as well as large room-in-room installations provide interesting insights into the country. In a different area, the pavilion visitors get to know the "Golden Man" and Kazakh culture through artefacts, interactive maps and installations with tactile surfaces. Whether it is in an exhibition and research laboratories, while learning or playing, using interactive installations, real objects, animated high-tech infographics, the Wheel of the Future or the 180° projection and much more: Visitors experience Kazakhstan as a country in motion that is adapting, changing and striding towards the future.

About Expo 2020

Due to the corona pandemic, Expo 2020 Dubai took place one year later. Under the motto "Connecting Minds, Creating the Future," the Expo gates were open in Dubai from October 1, 2021 to March 31, 2022. It was the first World Expo to be held in an Arab and Muslim country. More than 190 countries and organizations presented themselves on the three thematic clusters Opportunities, Sustainability and Mobility, which together had the size of 610 football fields. Almost 25 million visitors, mostly from abroad, were at the Expo in Dubai.





Award Status Category
BIE Official Participants Award Expo 2020 Dubai Silver Theme interpretation, Self-Built Pavilions Category L and XL
EXHIBITOR Magazine's World Expo Award Honorable Mention #3 Best Large Pavilion
EXHIBITOR Magazine's World Expo Award Winner Best Presentation (AI-Controlled Flight)
Golden Award of Montreux Gold Spatial Communication
Golden Award of Montreux Gold Event / Public Events (Mainshow)
Golden Award of Montreux Finalist Event / Set Design (Mainshow)
Golden Award of Montreux Finalist Digital & Interactive / User Experience
EXHIBITOR Magazine's World Expo Award Top 7 Nomination Exterior Design
EXHIBITOR Magazine's World Expo Award Top 7 Nomination Best Exhibit or Display
ADC Art Directors Club Award Auszeichnung Exhibition > Exhibition Craft > Architektur
ADC Art Directors Club Award Auszeichnung Exhibition > Exhibition Craft > Rauminszenierung (Main Show)
ADC Art Directors Club Award Bronze Exhibition > Exhibition Craft > Art Direction / Dramaturgie (Main Show)
Galaxy Award Bronce Special Events > Innovative Ideas (Mainshow)
Galaxy Award Silver Public Relations > Awareness Campaign (Exhibition)
Galaxy Award Silver Promotion > Special Project (Main Show)
Galaxy Award Gold Special Events > Publicity (Main Show)
Galaxy Award Gold Promotion > Brand Identity (Exhibition)
Galaxy Award Gold Special Events > Digital Installation (Installation)
BrandEx Award Bronze Best Thematic Exhibition
BrandEx Award Bronze Best Brand Architecture
BrandEx Award Gold Best Execution Event
BrandEx Award Gold Best Live PR
Bea World Experience Gold Use of technology
Heavent Award Winner Exceptional Event Award


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