A huge sun shines from the facade of the Kazakhstan pavilion at Expo 2020 in Dubai. It expresses the pride and confidence of the country with its many traditions and is the most important symbol of Kazakh cultural heritage. The inspiration for the facade architecture came from the typical Ayir Kalpak headdress and the old architecture of Kazakh cities. The architecture of the three-story pavilion alludes to the light latticework of a yurt – the mobile home of the nomads. NUSSLI is responsible for the construction of the Kazakhstan pavilion and following the scenography by Insglück, NUSSLI will also implement the exhibition.
Visitors follow their own interests
As soon as you enter the pavilion, you get a sense of the diversity and hospitality of Kazakhstan. Supported by augmented and virtual reality, the guests in the pavilion dive into the past, present and future of Kazakhstan. The stories in the exhibition draw a continuous red thread through the themes and, combined with exciting interactions, animate the visitors to constantly move like a determined river.
A meaningful experience: Kazakhstan's past, present and future
The experience in the pavilion appeals to all the senses and leaves a lasting impression. For example, a mobile piece in the form of projected visual effects, light and audio deals with the legacy of the nomads and the connection to other ethnic groups right at the start. In the "Land of Treasures", interactive, multi-sensory installations present the culture and natural wealth of Kazakhstan. Furthermore, landscapes shaped by light and mirrors as well as large room-in-room installations provide interesting insights into the country. In a different area, the pavilion visitors get to know the "Golden Man" and Kazakh culture through artefacts, interactive maps and installations with tactile surfaces. Whether it is in an exhibition and research laboratories, while learning or playing, using interactive installations, real objects, animated high-tech infographics, the Wheel of the Future or the 180° projection and much more: Visitors experience Kazakhstan as a country in motion that is adapting, changing and striding towards the future.
About Expo 2020
Due to the corona pandemic, Expo 2020 Dubai took place one year later. Under the motto "Connecting Minds, Creating the Future," the Expo gates were open in Dubai from October 1, 2021 to March 31, 2022. It was the first World Expo to be held in an Arab and Muslim country. More than 190 countries and organizations presented themselves on the three thematic clusters Opportunities, Sustainability and Mobility, which together had the size of 610 football fields. Almost 25 million visitors, mostly from abroad, were at the Expo in Dubai.
Impressions
Awards
| Award | Status | Category |
|---|---|---|
| BIE Official Participants Award Expo 2020 Dubai | Silver | Theme interpretation, Self-Built Pavilions Category L and XL |
| EXHIBITOR Magazine's World Expo Award | Honorable Mention #3 | Best Large Pavilion |
| EXHIBITOR Magazine's World Expo Award | Winner | Best Presentation (AI-Controlled Flight) |
| Golden Award of Montreux | Gold | Spatial Communication |
| Golden Award of Montreux | Gold | Event / Public Events (Mainshow) |
| Golden Award of Montreux | Finalist | Event / Set Design (Mainshow) |
| Golden Award of Montreux | Finalist | Digital & Interactive / User Experience |
| EXHIBITOR Magazine's World Expo Award | Top 7 Nomination | Exterior Design |
| EXHIBITOR Magazine's World Expo Award | Top 7 Nomination | Best Exhibit or Display |
| ADC Art Directors Club Award | Auszeichnung | Exhibition > Exhibition Craft > Architektur |
| ADC Art Directors Club Award | Auszeichnung | Exhibition > Exhibition Craft > Rauminszenierung (Main Show) |
| ADC Art Directors Club Award | Bronze | Exhibition > Exhibition Craft > Art Direction / Dramaturgie (Main Show) |
| Galaxy Award | Bronce | Special Events > Innovative Ideas (Mainshow) |
| Galaxy Award | Silver | Public Relations > Awareness Campaign (Exhibition) |
| Galaxy Award | Silver | Promotion > Special Project (Main Show) |
| Galaxy Award | Gold | Special Events > Publicity (Main Show) |
| Galaxy Award | Gold | Promotion > Brand Identity (Exhibition) |
| Galaxy Award | Gold | Special Events > Digital Installation (Installation) |
| BrandEx Award | Bronze | Best Thematic Exhibition |
| BrandEx Award | Bronze | Best Brand Architecture |
| BrandEx Award | Gold | Best Execution Event |
| BrandEx Award | Gold | Best Live PR |
| Bea World Experience | Gold | Use of technology |
| Heavent Award | Winner | Exceptional Event Award |