BMW Exhibition Stand at the 63rd International Car Show in Frankfurt
BMW is presenting several innovations at the 2009 IAA. In addition to the production version of the BMW 5 Series GT, the BMW X6 Hybrid and the BMW X1 will also be present at the BMW IAA exhibition stand.
In addition to the production version of the BMW 5 Series GT, the BMW X6 Hybrid and the BMW X1 will also be present at the BMW IAA exhibition stand. The most modern exhibition hall in Europe provides just the right exclusive setting for the presentation of these exceptional vehicles: In addition to the BMW models, vehicles of the MINI and Rolls-Royce brands will also be presented under one roof on approximately 12,000 square meters of exhibition space. The integration of a 280 meter long roadway into the concept of the two-story exhibition stand is unique both for NUSSLI and the IAA Frankfurt.
The elaborately designed BMW booth allows visitors to "experience" the design and driving experience of the new models, first over the steeply curved circuit and then via a 9,000 square meter LED display area with 360 degree surround sound. In just four weeks, the NUSSLI crew completed the challenging project which turned out to be quite impressive due to the high-quality processing of the materials used.