Audi Sport, quattro, Audi Technologies and Audi ultra were the four thematic areas on which Audi shone a spotlight in its three-story event hall which measured 71 by 55 meters and included an exhibition stand. Vehicles that were mounted on a giant LED surface, a revolving stage, an oversized compass, and a refrigerated room with walls of ice immersed visitors in the perfect atmosphere for the models over an area of 3,720 square meters.
NUSSLI constructed Audi's spectacular exhibition display on the Frankfurt exhibition grounds according to a concept designed by SCHMIDHUBER and Mutabor.