Baselworld 2017 Kicks off Today — with Exhibition Stands from NUSSLI
It’s that time of the year again: Today, the most important expo for the watch and jewelry industry is opening its doors. Since mid-February, the NUSSLI teams have been working full-steam to ensure that the exhibition stands were completed and handed over on time.
From March 23–30, 2017, this international expo will be presenting the highlights from the world of watches, jewelry, and precious stones. 140,000 retailers and watch-lovers are expected over the eight expo days in Basel.
For this year’s Baselworld, NUSSLI realized several different projects at the same time. As part of a multi-year contract, the project team built the exclusive SEIKO trade fair booth for the fifth time in a row. The two-story exhibition stand exudes quality and timeless elegance. An exquisite selection of premium materials such as artificial stone, Japanese silk, tropical wood, and Alcantara give the stand an unmistakable character.
While several assembly teams with a total of more than 100 members equipped halls 2, 3, and 4 with various modular system exhibition stands, NUSSLI’s own production department once again realized the wooden platforms on the exhibition square.