official De'Longhi Store, Milan 2012
NUSSLI was involved in the realization of the first shop of the De’Longhi Group. The concept of the store included a combination of a shop and showroom. Supported by the latest technology this approach made it possible to convey the product experience to the people outside on the street and show them the cook shows taking place inside the shop.
The shop has two floors and 230 square meters of sales area, plus a total for 150 square meters of offices and storage room. The ground floor hosts the Kenwood area, a place for live cooking that can be separated from the test of the shop by sliding doors made of transparent glass. The space is meant to show customers how to use the products and benefit from them. Every piece of furniture is enlightened by a LED-strap that provides direct. This solution helps adding style and simplicity to the space, together with the light glass set-ups and neutral lights. Beige tiling floors, steel doors and windows, wood covered furniture and shelves give the idea of precision and care for details. The first Italian flagship store of the De’Longhi Group has been designed by Cesare Griffa. It also shows products from other group brands as Braun and Kenwood.