Opel Ampera-e in the Concrete Jungle
No other car travels as far. Opel unveiled its new, promising Ampera-e electric car at the Paris Motor Show amidst a colorful concrete jungle. Lush flowers and leaves surrounded the electric car, which has a range of around 500 kilometers on a single charge, thereby greatly outperforming its competitors.
In Paris, Ambrosius - a member of the NUSSLI Group - realized the refreshing new booth concept by the agency Vitamin E. Over an exhibition space measuring 2,000 square meters, the teams used "hedgecutters" to create an airy environment of moving images, projections, and animations out of printed and milled dibond composite aluminum panels, which alluded to a vibrant natural environment and a green future. Next to the jungle elements, they installed a rotating platform, more than 200 square meters of highlighting and stage platforms, as well as 1,400 square meters of glass flooring to set an impressive stage for the new models.