Mercedes-Benz Roadshow - 82 Stations all over Europe
For the promotion of its new A-Class, Mercedes-Benz commissioned NUSSLI with the production of 15 pavilions made in series.
These 15 pavilions are on the road for a period of five months as part of a roadshow visiting 82 cities in 22 European countries. During the roadshow, visitors can find out more about the new vehicle and take test drives.
In addition to the production of the specially designed pavilions, NUSSLI was also responsible for logistics as well as the setting-up and dismantling work during the roadshows. At peak periods, the specially trained crew was involved in up to 20 set-up and dismantling assignments in up to 18 cities in a week. Four of NUSSLI's European branches were involved in the project.
From now until late October/mid-November, the roadshow will also be visiting the following locations: Istanbul, Constanta and the DTM Hockenheim.