Five Projects for AMBROSIUS and NUSSLI at the IAA Frankfurt 2017
For the Frankfurt team from AMBROSIUS this year’s International Motor Show (IAA) is nearly a home game. At the IAA 2017 the Frankfurt specialists were able to realize four individually conceived trade fair participations on behalf of prestigious automotive manufacturers and suppliers. MINI, Seat, Opel, and ebm-papst rely on the know-how of AMBROSIUS for their trade fair booths. Added to this is Škoda’s appearance, which was implemented by the NUSSLI team.
The International Motor Show IAA opened its doors on September 14. The slogan of this year’s exhibition is “Future Now.” Once again, the trade fair booth constructors from AMBROSIUS and NUSSLI were able to demonstrate their experience and their abilities in Frankfurt. Flexibility, an eye for detail, and integrated solutions were key factors that were highly valued by our customers. These led to a pleasant cooperation and last but not least to a timely completion of the exhibition stands.
Five Exhibition Stands, Which Could Not Be More Different
MINI is betting on an urban vintage look for its 1,200 square meter exhibition stand. For the AMBROSIUS team this meant developing a solution that makes the materials appear used, although they are not. The majority of the prefabricated stand components will be reused after the exhibition in other trade show participations.
The two-story Seat trade fair booth demanded the skills of the AMBROSIUS constructors, especially from a statics point of view. The concrete-cement panels, which were used on the floor as well as for the façade, made a great image, but they were a tremendous statics challenge because of their high weight. There is a lounge with Spanish flair and a tapas bar for relaxing on the upper floor.
Opel is presenting its first hybrid vehicle in a natural setting with a green double-deck exhibition stand on an area of around 4,000 square meters. With its planted elements, fragrant herbs, a climbing wall and a garden restaurant, the car manufacturer is bringing an outdoor feeling into the exhibition hall.
The Škoda presentation features high-quality materials and strong lines. After creating a number of trade fair booths for Škoda, NUSSLI's Czech team is already familiar with the high-quality requirements of the car manufacturer and did excellent work again this time around, with great attention to detail.
AMBROSIUS builds some thirty trade fair booths for the international company ebm-papst every year. The modular exhibition stand kit specially developed for the fan and electric motor manufacturer was also used at this year’s IAA. No matter the size of ebm-papst’s presence, the clear identification with the company’s values is always immediately apparent.