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Kazakhstan Pavilion, Expo 2020

Location
Dubai, United Arab Emirates
Year
2020 – 2022
Products
Pavilions and roadshows

"The Gateway to tomorrow" is the name of the pavilion with which the Central Asian state of Kazakhstan will present itself at Expo 2020 in Dubai as a traditional country with modern ideas. NUSSLI will carry out the construction for the presentation.

A huge sun shines from the facade of the Kazakhstan pavilion at Expo 2020 in Dubai. It expresses the pride and confidence of the country with its many traditions and is the most important symbol of Kazakh cultural heritage. The inspiration for the facade architecture came from the typical Ayir Kalpak headdress and the old architecture of Kazakh cities. The architecture of the three-story pavilion alludes to the light latticework of a yurt – the mobile home of the nomads. NUSSLI is responsible for the construction of the Kazakhstan pavilion and following the scenography by Insglück, NUSSLI will also implement the exhibition.

Visitors follow their own interests

As soon as you enter the pavilion, you get a sense of the diversity and hospitality of Kazakhstan. Supported by augmented and virtual reality, the guests in the pavilion dive into the past, present and future of Kazakhstan. The stories in the exhibition draw a continuous red thread through the themes and, combined with exciting interactions, animate the visitors to constantly move like a determined river.

A meaningful experience: Kazakhstan's past, present and future

The experience in the pavilion appeals to all the senses and leaves a lasting impression. For example, a mobile piece in the form of projected visual effects, light and audio deals with the legacy of the nomads and the connection to other ethnic groups right at the start. In the "Land of Treasures", interactive, multi-sensory installations present the culture and natural wealth of Kazakhstan. Furthermore, landscapes shaped by light and mirrors as well as large room-in-room installations provide interesting insights into the country. In a different area, the pavilion visitors get to know the "Golden Man" and Kazakh culture through artefacts, interactive maps and installations with tactile surfaces. Whether it is in an exhibition and research laboratories, while learning or playing, using interactive installations, real objects, animated high-tech infographics, the Wheel of the Future or the 180° projection and much more: Visitors experience Kazakhstan as a country in motion that is adapting, changing and striding towards the future.

About Expo 2020

Due to the corona pandemic, Expo 2020 Dubai took place one year later. Under the motto "Connecting Minds, Creating the Future," the Expo gates were open in Dubai from October 1, 2021 to March 31, 2022. It was the first World Expo to be held in an Arab and Muslim country. More than 190 countries and organizations presented themselves on the three thematic clusters Opportunities, Sustainability and Mobility, which together had the size of 610 football fields. Almost 25 million visitors, mostly from abroad, were at the Expo in Dubai.

 

 

Qazaqstan Pavilion, Expo 2020
Qazaqstan Pavilion, Expo 2020
Qazaqstan Pavilion, Expo 2020
Qazaqstan Pavilion, Expo 2020
Exhibition in the Qazaqstan Pavilion, Expo 2020
Exhibition in the Qazaqstan Pavilion, Expo 2020
Exhibition in the Qazaqstan Pavilion, Expo 2020
Exhibition in the Qazaqstan Pavilion, Expo 2020
Award
Kategorie
Status
Jahr

BIE Official Participants Award Expo 2020 Dubai, 2022

Silver
Theme interpretation, Self-Built Pavilions Category L and XL
2022

EXHIBITOR Magazine's World Expo Award, 2022

Honorable Mention #3
Best Large Pavilion
2022

EXHIBITOR Magazine's World Expo Award, 2022

Winner
Best Presentation (AI-Controlled Flight)
2022

Golden Award of Montreux, 2022

Gold
Spatial Communication
2022

Golden Award of Montreux, 2022

Gold
Event / Public Events (Mainshow)
2022

Golden Award of Montreux, 2022

Finalist
Event / Set Design (Mainshow)
2022

Golden Award of Montreux, 2022

Finalist
Digital & Interactive / User Experience
2022

EXHIBITOR Magazine's World Expo Award, 2022

Top 7 Nomination
Exterior Design
2022

EXHIBITOR Magazine's World Expo Award, 2022

Top 7 Nomination
Best Exhibit or Display
2022

ADC Art Directors Club Award, 2022

Auszeichnung
Exhibition > Exhibition Craft > Architektur
2022

ADC Art Directors Club Award, 2022

Auszeichnung
Exhibition > Exhibition Craft > Rauminszenierung (Main Show)
2022

ADC Art Directors Club Award, 2022

Bronze
Exhibition > Exhibition Craft > Art Direction / Dramaturgie (Main Show)
2022

Galaxy Award, 2022

Bronce
Special Events > Innovative Ideas (Mainshow)
2022

Galaxy Award, 2022

Silver
Public Relations > Awareness Campaign (Exhibition)
2022

Galaxy Award, 2022

Silver
Promotion > Special Project (Main Show)
2022

Galaxy Award, 2022

Gold
Special Events > Publicity (Main Show)
2022

Galaxy Award, 2022

Gold
Promotion > Brand Identity (Exhibition)
2022

Galaxy Award, 2022

Gold
Special Events > Digital Installation (Installation)
2022

BrandEx Award, 2023

Bronze
Best Thematic Exhibition
2023

BrandEx Award, 2023

Bronze
Best Brand Architecture
2023

BrandEx Award, 2023

Gold
Best Execution Event
2023

BrandEx Award, 2023

Gold
Best Live PR
2023

Bea World Experience, 2022

Gold
Use of technology
2022

Heavent Award, 2023

Winner
Exceptional Event Award
2023

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