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AUDI TT Heartbeat

Location
Germany
Year
2014
Products
Special designs and special construction
NUSSLI pavilion for the Audi TT Heartbeat event, black branded façade with Audi logo at dusk.
NUSSLI pavilion for the Audi TT Heartbeat event, black branded façade with Audi logo at dusk.

Complete fit-out for AUDI TT Heartbeat in Frankfurt, Germany in October 2014.

AUDI presented its newest AUDI TT during a spectacular show in a pop-up building close to the Skyline Plaza in Frankfurt. Inside the building professional driver took guests for a test drive on a 160 meters long circuit and through an integrated banked curve with a slope angle of 58 degrees.

Two workers in high-vis vests installing flooring during the Audi TT Heartbeat event build
Two workers in high-vis vests installing flooring during the Audi TT Heartbeat event build
Workers assembling a large curved plywood structure inside a hall for the AUDI TT Heartbeat installation
Workers assembling a large curved plywood structure inside a hall for the AUDI TT Heartbeat installation
Indoor venue under construction for the AUDI TT Heartbeat event, lighting rig and flight cases on floor
Indoor venue under construction for the AUDI TT Heartbeat event, lighting rig and flight cases on floor
Circular steel frame substructure under assembly for the AUDI TT Heartbeat event installation
Circular steel frame substructure under assembly for the AUDI TT Heartbeat event installation
Two Audi sports cars parked at night outside the illuminated Frankfurt Messe venue with the Messeturm tower behind.
Two Audi sports cars parked at night outside the illuminated Frankfurt Messe venue with the Messeturm tower behind.
NUSSLI pavilion for the Audi TT Heartbeat with curved dark facade graphic, visitors approaching the entrance
NUSSLI pavilion for the Audi TT Heartbeat with curved dark facade graphic, visitors approaching the entrance
Worker on scissor lift finishing dark facade cladding during AUDI TT Heartbeat stand construction
Worker on scissor lift finishing dark facade cladding during AUDI TT Heartbeat stand construction
Audi TT driving through a dramatically red-lit tunnel at the AUDI TT Heartbeat event presentation.
Audi TT driving through a dramatically red-lit tunnel at the AUDI TT Heartbeat event presentation.
Audi TT driving through a dramatically red-lit tunnel at the AUDI TT Heartbeat event presentation.
Audi TT driving through a dramatically red-lit tunnel at the AUDI TT Heartbeat event presentation.
NUSSLI indoor event structure for AUDI TT Heartbeat with illuminated track installation and steel truss ceiling
NUSSLI indoor event structure for AUDI TT Heartbeat with illuminated track installation and steel truss ceiling
Audience silhouetted in darkened event space during AUDI TT Heartbeat with dramatic light projection
Audience silhouetted in darkened event space during AUDI TT Heartbeat with dramatic light projection
Visitors silhouetted against a large-scale car projection at the AUDI TT Heartbeat event.
Visitors silhouetted against a large-scale car projection at the AUDI TT Heartbeat event.
Red Audi TT displayed on a stage inside a NUSSLI brand pavilion, crew working on the roof during setup
Red Audi TT displayed on a stage inside a NUSSLI brand pavilion, crew working on the roof during setup
Red Audi TT displayed on a stage inside a NUSSLI brand pavilion, crew working on the roof during setup
Red Audi TT displayed on a stage inside a NUSSLI brand pavilion, crew working on the roof during setup

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