VW IAA Start Up Night
Location
Germany
Year
2016
Products
Museums and exhibitions
Complete Conversion of the event location at the IAA Commercial Vehicles in Hannover, Germany in September 2016.
The newly founded Volkswagen Truck & Bus GmbH presented itself to the general public at the IAA Commercial Vehicles 2016 for the first time. On the eve of the world's largest commercial vehicle fair, the company presented the world's first of their 5 brands to a select audience. With just 3.5 weeks planning and production time, the NUSSLI Group has converted the existing customer center into a unique event location and returned it into its original state in only 3 days.
