LG Booth, ISE 2026, Barcelona

At NUSSLI, we designed and built a spacious, fully immersive exhibition booth for LG at ISE 2026 in Barcelona—the world’s leading trade show for professional audiovisual technology and systems integration.

We handled the entire implementation of the project—from technical planning, through manufacturing and international logistics, to on-site setup and the subsequent dismantling of the trade show booth.

The striking media installation, consisting of an LED tower and transparent LED elements, formed the centerpiece of the exhibition. The booth was divided into themed areas focused on specific industries. For example, visitors could see innovative retail concepts, solutions for hotels and offices, educational environments, and professional control rooms. The presentation featured LG’s latest technologies, including the modular Micro-LED system LG MAGNIT, transparent OLED displays, transparent mesh LED screens, ultra-wide collaboration displays, and the energy-efficient LG E-Paper solution.

What made the booth so special was that it offered visitors not just a presentation of individual products, but a comprehensive experience. The technologies were integrated into realistic everyday scenarios, demonstrating how digital display systems can improve communication, the customer experience, and operational efficiency. The combination of architecture, design, precise execution, and state-of-the-art technologies resulted in an exhibition that was among the most impressive presentations at ISE 2026.

Products Delivered

We have supplied built-in furniture, display columns and walls, interactive kiosk systems, mounting systems, and support structures for LED displays.

Challenges

Among the project's biggest challenges were coordinating international logistics and carrying out the project within a very tight timeline.