SRAM, EUROBIKE

The EUROBIKE is one of the largest international exhibitions in the bike industry. At EUROBIKE 2016 in Friedrichshafen, NUSSLI was responsible for the entire implementation of the trade fair booth for the SRAM brand, including planning. The stand was intentionally designed in a plain, low-key style. At the client’s request, unfinished wood was used wherever possible to create a natural look.