MINI, IAA Frankfurt
Location
Frankfurt, Germany
Year
2017
Products
Museums and exhibitions
MINI is betting on an urban vintage look for its 1,200 square meter trade fair booth. For the AMBROSIUS team this meant developing a solution that makes the materials appear used, although they are not. The majority of the prefabricated stand components will be reused after the exhibition in other trade show participations.
diephotodesigner
diephotodesigner
