March 2025 News NUSSLI brings Brazilian flair to Expo 2025
The Thurgau-based company NUSSLI has been awarded another international contract for Expo 2025 in Osaka, Japan: the interior fit-out of the Brazilian pavilion. Alongside Switzerland, Austria, Uzbekistan and Kuwait, this is the fifth country pavilion that NUSSLI has realized at the world exhibition. The project is being realized in collaboration with the NOE Group as the main contractor.
The gates of Expo 2025 will open in Osaka on April 13, 2025. As with previous events, the Thurgau event construction company NUSSLI will be involved in the background. After Switzerland, Austria, Uzbekistan and Kuwait, Brazil is the fifth country to call on the services of the Swiss professional. The project is being realized in collaboration with the NOE Group as the main contractor and LC & Partner as the supervisor.
Collaboration with well-known Brazilian personalities
While the outer shell of the pavilion is being provided by the Expo Association, the NOE Group and other important partners have commissioned NUSSLI with the interior fit-out. This is based on a concept by Brazilian film director Beatriz Ferreira Lessa, known as Bia Lessa, and her team. "Working on a national pavilion is a great honor in itself. When the concept is also based on the idea of a Brazilian cultural legend, you can shamelessly speak of a 'once-in-a-lifetime' opportunity," says Stefan Sekiguchi, COO Special Projects at NUSSLI.
A living laboratory for a better society
The Brazilian pavilion is being developed as a "living laboratory" that will immerse visitors in the themes of sustainability, social justice and cultural diversity with the help of an interactive, sensory installation. The aim is to send a strong signal for the preservation of nature, the fight against poverty and the promotion of human connectivity. The pavilion consists of inflatable installations that symbolize the pulsating breath of the earth. The exhibition is divided into five acts, representing the beauty of nature, the diversity of life, global interconnectedness, decay through human exploitation and finally the possibility of renewal. Various special effects are used in these acts to take the visitor on a journey of discovery.
Visitors are actively involved and receive traditional Brazilian "parangolés" (capes) that symbolically involve them in the experience. In addition, the pavilion uses simple, sustainable materials such as recycled plastic to highlight the issues of waste recycling and environmental awareness.
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