Swissbau is one of the largest building trade fairs in Europe and every two years the central meeting point for the Swiss construction industry. Miele presented the innovations of all built-in appliances in exclusive design with 6 different theme worlds: From cooling to cooking, refining on to washing and a lounge with café and fireplace invited to linger. At the heart of the stand was the campaign flagship, the Miele "Art Line"; a golden kitchen with the especially developed Miele graphite decor. NUSSLI Group was commissioned to produce the approx. 900m2 large and multi-layered booth in the shortest possible time and to build it up to the utmost satisfaction.
