On April 13, 2025, the gates of Expo 2025 in Osaka will open. As in previous events, the Thurgau-based event construction company NUSSLI will be there in the background. After Switzerland, Austria, Uzbekistan and Kuwait, Brazil is the fifth country to make use of the services of the Swiss professional. The project will be implemented in collaboration with the NOE Group as the Main Contractor, LC & Partner as the Supervisor.
Collaboration with well-known Brazilian personalities
While the outer shell of the pavilion is being provided by the Expo Association, NOE Group appointed NUSSLI as responsible for the interior construction among other key partners. This is based on a concept by Brazilian film director Beatriz Ferreira Lessa, known as Bia Lessa, and her team. “Working on a national pavilion is a great honor in and of itself. When the concept is also based on the idea of a Brazilian cultural legend, it can shamelessly be described as a ‘once-in-a-lifetime’ opportunity,” says Stefan Sekiguchi, COO Special Projects at NUSSLI.
A living laboratory for a better society
The Brazilian Pavilion is being developed as a “living laboratory” that uses an interactive, sensory installation to immerse visitors in the topics of sustainability, social justice and cultural diversity. The aim is to set a strong example for the preservation of nature, the fight against poverty and the promotion of human networking. The pavilion consists of inflatable installations that symbolize the pulsating breath of the earth. The exhibition is divided into five acts that depict the beauty of nature, the diversity of life, global interconnectedness, decay through human exploitation, and finally the possibility of renewal. Various special effects are used in these acts, to immerse the visitor in a journey of discovery.
Visitors are actively involved and receive traditional Brazilian “parangolés” (cloaks) that symbolically embed them in the experience. In addition, the pavilion uses simple, sustainable materials such as recycled plastic to highlight the issues of waste recycling and environmental awareness.
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